Janika Tommila
Founder & CEO
With a vision to build something meaningful and challenge the way things have traditionally been done, our founder combines big-picture thinking with hands-on experience. She sets the ambition, direction, and standard behind everything we do. Driven by growth and a genuine curiosity for what could be done better, she keeps Luota Agency moving forward and ensures we never settle for average.
Saara Silvennoinen
Chief Growth Officer
With a passion for helping people and businesses succeed, Saara combines people-first leadership with a strong commercial mindset. She builds the structures, culture, and ways of working that enable both our people and our business to grow. With nearly 20 years of experience across creative industries and international business, she knows how to turn change into momentum and bring out the best in people.
Markus Selin
Head of AI & Data
With a passion for turning complex data into clear business insight, Markus combines deep expertise in analytics, AI, and technology with strategic thinking. He leads the development of Luota AI and ensures that data and technology create real value for both our clients and our business. His background in international media analytics brings a broader perspective to how we understand influence, visibility, and impact.
Veera Kansanaho
Senior Account Executive
With a talent for turning ambitious ideas into action, Veera combines creative vision with strong commercial thinking. She helps clients create influencer marketing that stands out, takes ownership, and finds a way forward - no matter the challenge. Whether it’s a bold idea or an entirely new industry, she has a way of making things happen.
Leila Alic
Account Manager
With a genuine drive to understand what clients really need, Leila combines creative thinking with a strong solution-first mindset. She approaches every challenge with curiosity, energy, and the determination to find a way forward - always keeping the client’s goals at the heart of what she does. Full of fresh ideas and eager to keep learning, she brings new perspectives to the table and turns them into opportunities for impactful influencer marketing.
Minni Koivumäki
Talent Manager
With years of experience across influencer management and production, Minni brings deep industry knowledge, creativity, and a strong instinct for what makes great influencer marketing work. She combines a warm, people-first approach with the confidence and expertise of a seasoned professional. From talent relationships to complex productions, Minni knows how to bring people, ideas, and execution together - and make it all feel effortless.
Aini Kangas
Producer
With a background in production across entertainment, events, and marketing, Aini knows how to keep projects moving and bring all the pieces together. She combines a hands-on approach with strong coordination skills, making sure clients stay informed, details are handled, and every collaboration moves smoothly from idea to execution.
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