Data-driven influencer analysis, powered by Luota AI
Find the right influencers before you spend the budget
Choosing the wrong influencer is the most expensive mistake in influencer marketing. Luota Agency uses its proprietary Luota AI software to analyse influencers objectively, with no fixed roster, no commercial ties and no shortcuts based on follower counts. You get a reasoned recommendation of who will deliver results for your brand, and why.
“I couldn’t imagine doing influencer marketing anymore without Luota AI. Engagement is our most important influencer marketing metric, and it grew by 32% thanks to Luota AI’s influencer selections.
Tytti Stranding
Channel Marketing Lead
Samsung Electronics Co. Ltd.
How the Luota AI analysis works
Four steps, and only three tasks for you: share your goals, approve the influencer analysis and approve the final content. We handle everything in between.
1 - Strategy
Before a single influencer is considered, we gather in-depth information on your business goals, audience, brand and commercial context. From this, we build the campaign concept and define the exact influencer profile, including who to rule out and why.
2 - Luota AI analysis
We analyse potential creators with Luota AI against your objectives, audience and brand, without limiting the search to a predefined pool. Our experts interpret the data, then contact, tender and negotiate fees, deliverables and usage rights with the strongest creators.
3 - Concept & content
We build the commercial concept and content plan around the objective. Each creator gets a clear role, so every piece of content serves the same goal while staying natural to their channel.
4 - Execution & reporting
Every creator gets a personalised brief tailored to their channel, audience and role. We handle contracts, schedules, approvals and publishing. Finally, we walk you through a comprehensive report, so you understand the real business impact and where to invest next.
Why the effort pays off
Step 2 is where budgets are won or lost. A quick yes to the first offer saves an agency a few days and costs the client thousands. We justify every fee with data on audience, performance and market rates, so influencers understand the price and stay motivated. In our campaigns, negotiated fees come in €3,000 - 15,000 below first offers.
Your part: share your goals, approve the influencer analysis and approve the final content.
€13,800 → €9,400
First offer vs. negotiated fee for the same influencer. 32% less and €4,400 back in the campaign budget.
48 emails
To agree the fee, deliverables and usage rights with a single influencer.
The best part? We don’t bill by the hour.
Every project has a fixed fee agreed upfront, so those 48 emails did not cost the client a single euro extra. You get the precision of hourly work at the speed of a fixed-price project, because Luota AI handles the heavy analysis in days, and our experts spend their hours where they matter most: negotiations, personal briefs and content.
What Luota AI analyses in every influencer
Audience fit
Does the creator actually reach the people your campaign needs to influence?
Historical content & performance
How has the creator’s content performed, and what can their previous content tell us about future potential?
Brand compatibility
Does the creator, their content and their positioning make sense for your brand?
Audience interests
Is that audience interested in your brand, category or what you are selling?
Commercial potential
Do the creator’s fee, expected performance, deliverables and rights make commercial sense in relation to the campaign?
Reputation & risks
Are there reputational, content or collaboration risks that should be considered before the investment is made?