No one can know every relevant creator

Some decisions are simply too important to be limited by what humans can find and compare manually.

The influencer landscape is simply too large and constantly changing for any individual or agency to know every potential option. When creator selection relies primarily on existing relationships, familiar names or manual research, strong alternatives are inevitably left outside the consideration set.

The right creators should be selected based on objective data, not familiarity.


Luota AI was developed to analyse the influencer landscape at a scale that would not be possible manually. It brings together thousands of data points across public creator profiles, allowing our experts to compare potential creators based on factors such as audience, historical content and performance, brand fit, reputation and the specific objectives of the campaign.

Technology alone was never the answer

The Luota AI software analyses creator profiles and channels across Instagram, TikTok and YouTube without restricting the search to a predefined creator pool. Each analysis is tailored to the specific brand, target audience and campaign objectives.

But data alone can’t understand a brand, recognise cultural context, assess every reputational nuance or build an idea people actually want to engage with, which is why our experts interpret the findings, challenge the options and combine objective data with deep expertise in influencer marketing, consumer behaviour, strategy and content

This combination is the real advantage: we can start with what the brand needs to achieve, identify the strongest potential creators through objective data and apply human judgement to make the final decisions.

The result is better-informed decisions about who to work with, what to invest and why.

How Luota Agency was built

“After years of working across influencer marketing, marketing technology and marketing more broadly, I had seen the industry from many perspectives, yet I kept coming back to influencer marketing because I saw how much of its potential was still untapped.

I wanted to develop a different way of doing it, one built on technology, objective data and expertise, with greater responsibility for the decisions behind campaigns.”

Young woman with light brown hair and pink lipstick, smiling and looking through glass with the word "KAASU" written on it, wearing a pink blazer with feathered cuffs.

Janika Tommila
CEO & Founder
Luota Agency

That ambition became Luota Agency.

Technology was part of the vision from the beginning. The Luota AI software was first developed for our own experts and has since evolved together with leading experts in the field, while Luota Agency has grown into a multidisciplinary team working with brands in Finland and internationally.

We started by wanting to do influencer marketing better. Now we want to help shape where the industry goes next.

A different approach to influencer marketing

Discover how Luota Agency combines AI-powered influencer marketing technology, objective data and human expertise to help brands make more informed decisions, identify the right creators and build commercially effective campaigns.

  • At Luota Agency, AI-powered influencer marketing means using our proprietary Luota AI software to analyse creator data across Instagram, TikTok and YouTube and evaluate potential creators specifically against each brand, target audience and campaign objective.

    The Luota AI software gives our experts the scale and objective data needed for data-driven influencer selection, while our specialists bring the strategic, commercial and creative expertise needed to turn that analysis into successful influencer marketing.

  • Luota Agency combines data-driven influencer marketing with human expertise, creativity and commercial thinking. Instead of starting with familiar creators or a predefined influencer pool, we start with what the brand needs to achieve and use objective data to identify the creators with the strongest potential for that specific campaign.

    The Luota AI software gives our experts a significantly broader foundation for influencer selection, while our specialists evaluate the findings, negotiate commercial terms, build the creative concept and manage the campaign from strategy to reporting.

    Our approach is designed to make influencer marketing more results-driven: better-informed creator selection, stronger commercial decisions and campaigns built around measurable objectives from the beginning.

  • The Luota AI software is proprietary influencer marketing technology developed by Luota Agency and used by our experts for creator analysis and data-driven influencer selection.

    Unlike a self-service influencer marketing platform, Luota Agency does not give brands another system to learn or another set of data to interpret. Our experts use the Luota AI software and turn the analysis into clear recommendations and actions.

  • We start with the brand, not the influencer.

    The Luota AI software analyses potential creators across Instagram, TikTok and YouTube against the campaign’s target audience, objectives and requirements, including factors such as audience, historical content and performance, brand fit and reputation.

    Our experts then evaluate the strongest options commercially, strategically and creatively before recommending the creators with the strongest potential to deliver against the campaign objectives.

  • For us, the value of AI in influencer marketing starts before a single euro of the campaign budget is committed. A creator can look perfect for a brand and still have the wrong audience, an unsuitable performance history or a price that does not make commercial sense.

    The Luota AI software allows our experts to compare potential creators through objective data, identify stronger alternatives and challenge assumptions before making an investment decision.

    Better influencer marketing performance starts with better decisions about who receives the budget, what they are expected to achieve and why they were selected.

  • Yes. Luota Agency works with brands in Finland and internationally, and the creator data available through the Luota AI software is not limited to Finland. Our experts can analyse creators and audiences across international markets, allowing the same data-driven approach to influencer selection to be applied beyond Finland.

    This means international influencer marketing can be built on the same principle as our work in Finland: the market, target audience and campaign objectives define which creators should be considered, rather than the limits of a local creator network.

    Our offices are in Helsinki and Tampere, while our work extends beyond Finland.