Samsung wanted to replace manual influencer searches and guesswork with data-driven influencer selection. See how Samsung and Luota Agency used Luota AI software to identify the right creators and increase engagement by 32 % points compared to previous similar campaigns.

Visit Lahti wanted to move beyond gut feeling and understand which influencer would genuinely work for its brand. Luota Agency used Luota AI software to analyse influencer and brand compatibility, content potential and possible risks, resulting in a highly cost-effective campaign with an organic CPM of approximately €8 without paid advertising.