With us, influencer marketing becomes one of the most profitable marketing channels
We combine data, technology, creativity and deep influencer marketing expertise to make influencer marketing truly performance-driven.
Work with us alongside your existing agency or marketing partners – or outsource your entire influencer marketing strategy and execution to us.
This is Luota Agency
Data tells us who to reach. Creativity gives people a reason to care.
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Luota AI software & influencer analysis
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Full-service influencer marketing
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PR activations,
events & seeding
We turn strategy and audience insight into ideas people actually want to watch, share, talk about and take part in.
Our creative expertise spans commercial concepts, social-first campaigns, PR activations and events, PR seeding, organic social media and creator-led UGC content.
From a single campaign idea to a larger brand concept, we build executions around the objective, the audience and the channel – not around a predefined format.
And we don’t build concepts on guesswork.
Our own Luota AI software brings real data into the process, while our team brings the creative thinking, strategic judgement and years of hands-on experience. Together, they help us understand who the brand needs to reach, what is likely to resonate with them and how to turn that insight into something worth noticing.
Strategy, data, creativity and execution - all under one roof.
This is Luota AI software
Luota AI gives us an unfair advantage, and the results speak for themselves.
Luota AI was built because data alone doesn’t make better influencer marketing decisions. What matters is how that data is analysed against the brand, its objectives and the audience it needs to reach.
It brings together influencer performance, audience behaviour, marketing trends, psychological factors, brand objectives and communication analysis, while our expertise turns that intelligence into the right decisions.
Luota AI software is not a self-service platform where brands or marketing agencies manually browse and select “good” influencers.
Does choosing influencers by scrolling through profiles sound data-driven or objective?
Good marketing can always work harder
You might already have the strategy, the agency and the creators. That doesn’t mean there isn’t more to uncover. Let us take a look. We’ll show you where we see potential.
Not sure what you need or if you need anything at all? That’s completely fine. The best conversations often start before there’s a brief, a defined project or a decision to find a new partner.
Don’t like forms?
Message our CEO directly.
You might be surprised how quickly she gets back to you.
Tight timeline, complicated brief or something others have already called impossible? That’s usually when we move fastest.
In a hurry?
Luota AI software is operated by a trained influencer marketing specialist on behalf of the client.
The specialist leverages our Luota AI software to perform data-driven analysis and unbiased creator evaluations while combining those insights with deep industry expertise, strategic judgment, and human understanding that technology alone cannot provide.
“The results were clearly better than before.”
Tytti Stranding
Channel Marketing Lead
Samsung Electronics Co. Ltd.
Frequently Asked Questions
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Luota Agency provides data-driven influencer marketing, influencer selection, campaign strategy, campaign management, PR collaborations and social media consulting. We help brands identify the right creators using proprietary technology combined with experienced influencer marketing specialists.
The biggest challenge in influencer marketing is that no human can fully comprehend and process all the data that ultimately determines the success of a campaign. Luota AI analyzes influencer performance, audience quality, content, and brand compatibility as a comprehensive whole, and this is combined with expert evaluation so that decisions are based on real impact rather than assumptions. Luota AI makes visible what truly works and guides brands to choose influencers who genuinely support their business objectives.
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Unlike traditional influencer marketing agencies, we don't rely on intuition or personal preferences when selecting creators.
Luota AI is a software platform that enables data-driven influencer selection and makes influencer marketing truly performance-driven. It is built to understand the full scope of influencer marketing, taking into account changes in consumer behavior, marketing trends, psychological factors, as well as brands’ commercial objectives and differences in communication tone.We are an influencer marketing agency for brands that expect results and refuse to settle for mediocrity. We approach influencer marketing with clear goals and the courage to challenge when the direction is wrong.
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Luota AI analyses thousands of data points, including audience demographics, content quality, engagement, brand fit and commercial performance. Our technology helps our specialists identify the creators most likely to achieve your campaign goals, while every recommendation is reviewed by experienced influencer marketing professionals.
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Most of our clients invest from €20,000 in influencer marketing campaigns. This budget already includes Luota Agency's services, meaning there are no separate management or coordination fees on top. Our team has experience delivering influencer marketing campaigns with budgets ranging from €10,000 to more than €500,000, allowing us to adapt our approach to different objectives, industries and levels of investment.
Our service includes:
Luota AI Analysis and campaign strategy
Objective influencer selection and recommendations
Influencer outreach and negotiations
Contract management
Content planning and coordination
End-to-end campaign project management
Performance reporting and campaign analysis
Every campaign is tailored to the client's objectives, but our focus is always the same: delivering the highest possible return from your influencer marketing investment.
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Every creator is evaluated using objective data together with strategic human expertise.
We analyse audience quality, engagement, brand alignment, target audience match, content quality, historical performance, brand safety and campaign objectives to ensure every recommendation is based on measurable evidence rather than assumptions.
Our primary service is the Luota AI Analysis, an independent analysis designed to identify the creators who are objectively the best fit for a brand. We never recommend creators from our own talent network simply because they are represented by us. Every recommendation is made independently and is based solely on data, strategic fit and the client's objectives.
If one of our own creators is recommended, it is because the data shows they are the strongest strategic match for the campaign. In these cases, we waive our talent management commission to eliminate any potential conflict of interest and ensure our recommendations remain completely objective.
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At Luota Agency, we represent a carefully selected network of creators.
However, our talent management business and our Luota AI Analysis are kept strictly separate.Our primary service is the Luota AI Analysis, an independent analysis designed to identify the creators who are objectively the best fit for a brand's campaign. Recommendations are never influenced by representation agreements or commercial interests. If one of our own creators is recommended, it is because the data demonstrates they are the strongest strategic match for the campaign, not because they are represented by Luota Agency. When this happens, we waive our talent management commission to eliminate any potential conflict of interest.
We believe this separation is essential. It allows brands to trust that every recommendation is based on objective analysis, transparency and measurable evidence rather than agency bias.