Luota Agency is Finland’s First AI-Powered Influencer Marketing Agency

Influencer marketing has become one of the most important marketing channels for brands, but optimizing influencer selection and ensuring transparency still need improvement. The Luota AI software brings data-driven decision-making to the industry, helping businesses and influencers make more strategic and results-oriented choices.

The Story Behind Luota Agency - Finland's First AI-Based Influencer Marketing Agency

Luota Agency was founded by Janika Tommila and Henna Mykrä, two experts with a combined 20 years of experience in marketing and influencer partnerships. Both Janika and Henna are well-known professionals in the influencer marketing industry. Their shared passion for results-driven influencer marketing and value-based business led to the creation of Luota Agency, AI-Based Influencer Marketing Agency. The company’s software development is led by Tommy Lepaus, who is also a shareholder.

Luota AI analyzes data collected from various sources to assess the compatibility between influencers and brands. The software evaluates demographics, values, reputation, and content tone to ensure that campaigns align with a brand’s goals in both the short and long term. We provide confidence in decision-making, but creative work belongs to people. Luota AI does not generate content; instead, it objectively identifies the right influencers based on the campaign's objectives.

"For a long time, I wanted to create software that ensures influencer selections are based on data and measurable factors rather than personal preferences. The Luota AI software, developed based on my idea, ensures that influencer choices are made strategically and with solid reasoning, leading to truly effective and result-driven collaborations. The software development is backed by Finnish top expertise, and all production takes place domestically," says Janika Tommila, Luota Agency's Chief Marketing Officer.

Janika Tommila Chief Marketing Officer

LinkedIn

Before founding Luota Agency, Janika Tommila spent years working with AI-driven marketing technology. She specializes in applying AI solutions in marketing and has a deep understanding of how data can be collected and leveraged for campaign planning and optimization.

Prior to entering the world of AI, Janika led an influencer marketing agency, growing it into one of Finland’s largest. Her expertise lies in data-driven decision-making, but her true passion is value-based business and human-centered leadership.

Henna Mykrä Chief Executive Officer LinkedIn

Henna Mykrä brings extensive experience in strategic influencer marketing and influencer relationship management. She has spent recent years working as an influencer manager, handling campaigns, brand collaborations, and influencer partnerships daily.

Henna has been responsible for several high-impact influencer marketing campaigns that gained nationwide attention. With over a decade of hands-on experience, she has a profound understanding of how influencer marketing can support business goals effectively.

Technology Supporting Both Brands and Influencers

Luota Agency’s business is divided into two areas: influencer marketing services for businesses and talent management.

For businesses, Luota Agency provides a comprehensive influencer marketing partnership, covering strategic planning, PR shipments, and events. Luota AI analyzes influencer suitability based on brand values, target audiences, and past campaign results, ensuring that marketing budgets are used effectively and that audiences are genuinely reached. We independently analyze influencers and identify the best content creators for our clients. If the most suitable influencer is not part of our network, we arrange collaboration directly with them or their representatives to achieve the best possible campaign results.

For talents, we offer long-term career development and help identify the best brand partnerships, ensuring collaborations are based on shared values and audience interests. We act as a strategic and trusted partner for influencers, helping them build sustainable and growing businesses around their personal brands. Luota AI supports influencers by analyzing their audience, engagement, and previous partnerships, allowing us to find truly fitting brand collaborations for each personal brand.

"Influencer marketing is not just about visibility, it is about genuine, business-supporting partnerships. Our job is to connect the right brands with the right influencers so that collaborations deliver results and provide real value to all parties involved," says Henna Mykrä, CEO of Luota Agency.

Let’s talk about how AI-powered Influencer Marketing Agency can elevate your Influencer Marketing!

We would love to hear from you. Get in touch and let’s explore how AI-powered influencer marketing can take your campaigns to the next level.

Best,

Janika Tommila & Henna Mykrä