Saara Silvennoinen to lead Luota Agency’s operations

Luota Agency has appointed Saara Silvennoinen as Head of Influencer Marketing & Operations. The appointment supports Luota Agency’s growth strategy and strengthens the company’s ability to develop influencer marketing in an increasingly systematic and business-driven manner.

Saara brings over 20 years of valuable work experience with her

In her role, Saara will contribute to the further development of the AI-powered Luota AI platform to better meet the evolving needs of influencer marketing from a customer-centric perspective. She will also ensure operational agility in day-to-day activities. Her key responsibility is to guarantee that influencer marketing delivers clear and measurable value to clients.

Saara brings over 20 years of experience in marketing, influencer marketing, artist management, and international operational leadership. She has held executive positions in a company with annual revenues exceeding EUR 100 million, where she was responsible for organizational development, international executive team collaboration, and enabling personnel and business growth.

Growth from international markets

Her experience spans domestic operations as well as international markets, where she has designed and implemented strategies to drive growth, performance, and transformation. Saara has led organizations through rapid change, built scalable operating models across multiple markets, and developed structures and organizational cultures that enable profitable and sustainable long-term growth.

At the core of Saara’s work is the integration of business success and people’s success — from hands-on operational execution to strategic decision-making at the highest level. Her background brings a strong operational, commercial, and international perspective to the development of Luota AI, ensuring that solutions genuinely serve clients’ business objectives and withstand critical evaluation.

“My leadership style is people-oriented and goal-driven. I focus on business development, commercial results, and creating work environments where people can succeed and grow. I want to work in an organization where values are non-negotiable and where profitable business is built sustainably and humanely. This mindset is exactly what convinced me about Luota Agency. In addition to the values, I was impressed by the data-driven approach and the Luota AI platform, which elevates influencer marketing to a new level. I want to lead through strengths and contribute to building Luota Agency into an internationally significant player,” Saara summarises.

We found the perfect match for us

“Saara brings exactly the kind of experience — and, above all, proven track record — that we were looking for in our next phase of growth. We have grown rapidly and are already achieving profitable operations and exceeding one million euros in revenue during our first year. Our ambition is to establish Luota Agency as a forerunner in the industry, and therefore we want to ensure that we have the right people on our team to drive this growth,” says Janika Tommila, Co-Founder and CMO of Luota Agency.